Since the naked public meltdown of Invisible Children cofounder and leading creative force Jason Russell, controversy over Invisible Children has only grown. Will the new copyright controversy help IC, or will it propel the troubled nonprofit further towards the rocks?

Positioning Invisible Children as a victim of copyright enforcement excess would probably help IC in the court of public opinion, and blocking IC's breakout video will only tend to spawn a whole new spate of cookie-cutter news stories that will in the end tend to float Invisible Children's marque even higher.

Meanwhile, it's also likely that media will continue to neglect Invisible Children's religious roots.

From KONY 2012's suspicious origins - propelled on social media sites from right wing enclaves across America, and IC's evangelical nature (1, 2), to the nonprofit's financing from the hard Christian right, and its extensive social and institutional ties to an evangelical network behind Uganda's "kill the gays bill", a mountain of evidence points to the conclusion that Invisible Children is a "stealth ministry" -- a possibility underlined by IC cofounder Jason Russell's identification of Invisible Children as a "Trojan Horse" effort.

Will mainstream media notice any of that? I'm not holding my breath.